Telekom Srbija – Platinum Sponsor of Expo 2027
With the message “Connected for Play. Connected for Humanity”, the companies ЕXPО 2027 d.o.o. Belgrade and Telekom Srbija last night officially marked the beginning of their cooperation within preparations for the specialized exhibition Expo 2027 Belgrade, at Expo Playground, at hall 5 of the Belgrade Fair. On this occasion, Telekom Srbija was presented as the first official, platinum sponsor of the biggest international event in the history of the country and the region, which is a significant step towards a joint entry into the operational phase of preparations for the year 2027.
Support of Telekom Srbija for this partnership has a twofold character. On one hand, it includes financial investments into projects of key importance for the implementation and promotion of Expo 2027, as part of a broader strategy of socially responsible operations of the company. On the other, it is a partnership that goes beyond the framework of classical sponsorship – it is investment into a national project the effects of which will be multiple: from technological improvements and new jobs to strengthening the international image of Serbia. This cooperation shows that the joint forces of the public and corporate sectors can create value which exceeds individual contributions and make it possible to present Serbia in the best possible light on the global scene.
Addressing those present, the director of ЕXPО 2027 d.o.o. Belgrade, Danilo Jerinić, said that important cooperation does not happen by chance, but when two parties clearly recognize that they share the same goal and the same ambitions.
“We proudly emphasize that Telekom Srbija has recognized the importance of this mission and firmly accepted to be a part of it. A big thank you to Mr. Vladimir Lučić and the entire team of Telekom Srbija, an absolute leader in digital and innovative solutions, for their trust and willingness to support a mega event of such importance. Their decision to be the first sponsor of Expo 2027 is not only a gesture of support, but also a confirmation that domestic companies should recognize Expo as a platform which changes perspectives and pushes boundaries. Finally, it is an indicator of strategic understanding of the importance of Serbia making a huge leap forward in the international space through this Expo”, said Jerinić.
Telekom Srbija CEO Vladimir Lučić emphasized that this cooperation showed a strategic commitment of the company to invest in the development and the future of Serbia.
“As a technological leader and supporter of national projects, we will provide the most modern digital infrastructure: complete 5G coverage, WiFi zones for all participants, as well as support in the implementation of audio-visual and media content. At Expo 2027, we will present our innovative ecosystem – TS Media, TS Ventures Fund, Mts Systems and Integrations, as well as a complete portfolio of products and services. This is an opportunity to show that Serbia does not follow trends, but creates them, and that we are ready to meet the expectations of visitors and participants from all over the world”, said Mr. Lučić.
The organizers emphasized that the upcoming period will see the development of new projects, innovative technological solutions and cooperation models that will contribute to a better organization of the exhibition and greater benefits for the entire society. Special emphasis will be placed on projects that will enhance Serbia's international visibility and prepare the infrastructure that will remain as a lasting legacy of Expo 2027.
The cooperation between Expo 2027 and Telekom Srbija has been assessed as a key element in creating measurable, sustainable and long-term results that will outlive the exhibition itself. As the organizers conclude, this partnership represents a strong foundation for the success of the project that will present Serbia in the full capacity of its innovative and creative potential in 2027.
