Roaming Stories campaign wins Kaktus award
The digital marketing campaign “Roaming Stories” won the prestigious Kaktus award in the influencer category, which once again confirmed its creativity and innovativeness. This is the second professional award that the campaign has won, after previously winning the Disrupt award in April 2024.
The campaign is designed as an emotional and inspiring video series for social networks, aimed at showing how mts roaming add-ons help users stay connected with their closest circle of people, regardless of distance. The heroes of the series present different situations where mts roaming add-ons facilitate communication and maintaining connections with family and friends throughout the world. They left their homes in Spain, France and China, learned Serbian and became acquainted with the Serbian tradition and culture, and they travel to their home country several times a year, using the mts roaming add-ons to maintain their ties with Serbia.
On the occasion of winning the award, Una Zabunov, the head of the Marketing Communications Department, said:
“This award is a reflection of our continuous work and commitment to create content which is not only creative but also resonates with our audience. ‘Roaming Stories’ are more than a digital marketing campaign – they reflect our desire to connect with the users at a deeper level, offering them value and quality content. We are especially proud that the campaign, besides winning the hearts of the audience, has achieved significant business goals, showing that creativity and strategy can go hand in hand with concrete results”.
This is the second year in a row that the Brand Strategy and Marketing Communications Department has won the Kaktus award, which is a significant recognition for continued work and team innovations. It is especially important that this year the Kaktus festival has for the first time had a regional character, which made the competition even bigger and the success of the “Roaming Stories” campaign even more significant.
