Telekom Srbija to be general sponsor of Serbian Boxing Alliance next year

After the year in which the Serbian Boxing Alliance managed to restore boxing on the sports scene of Serbia and the region, and largely thanks to the sponsorship of the Telekom Srbija company, cooperation has been extended by another year at mutual satisfaction. An agreement on general sponsorship was ceremoniously signed by Vladimir Lučić, the CEO of the Company and Nenad Borovčanin, the president of the Serbian Boxing Alliance on the premises of Telekom Srbija. The ceremony was also attended by Nebojša Žugić, the director general of the Arena Channels Group, on whose channels the company exclusively broadcasts matches of the Serbian and regional boxing leagues.

“Telekom Srbija is famous as a big sponsor of the Serbian sport, but I would say our cooperation with the Boxing Alliance is a model how partnership between the company and sports should look like“, said Mr Lučić on this occasion adding: “The excellent results that the Boxing Alliance has achieved in the previous period, and the even more ambitious plans for the future are the biggest reason why we decided to continue our cooperation next year with great satisfaction”.

Not hiding his pleasure at the fact that the Alliance has as its general sponsor a company which is not only a national but also a regional leader, Nenad Borovčanin added: “I can freely say that box fans are experiencing the renaissance of this sport. A regional league has been established, a national championship has just finished in great atmosphere, the sports halls and city squares are once again full of boxing fans. All this would not have been possible without the great support of Serbian President Aleksandar Vučić, the general sponsor Telekom Srbija, and the Arena Channels Group, i.e. Arena Sport television. Continued cooperation is especially important in the context of organising the World Championship in Belgrade this year, when our capital will welcome fantastic competitors, and the greatest boxing stars from the entire world”.

The Arena Sport television also contributed to the return of boxing to the big scene because the best regional boxing entered homes in the entire region via its channel. “We at Arena have timely recognized not only the great tradition that box has, but also its huge potential, and we launched a channel for martial arts, Arena Fight, whose ratings grow every day. We are glad to contribute to the popularization of boxing and we look forward to further cooperation”, said Nebojša Žugić, the director general of the Arena Channels Group.